Maglite and First Responders Children’s Foundation Partner to Promote Traffic and Pedestrian safety
Maglite and First Responders Children’s Foundation will be collaborating in June and July to promote National Roadside Traffic Safety Awareness Month
(Ontario, CA) June 15, 2021: Maglite and First Responders Children’s Foundation (FRCF) are joining together to support traffic and pedestrian safety during the deadliest days of the year. According to the Pedestrian Safety Institute, July is the deadliest month of the year for traffic related fatalities including those of pedestrians. The days surrounding July 4th are particularly dangerous.
Darkness and low-visibility play a significant role in pedestrian deaths. In fact, more than 70 percent of fatalities happen at night or at dusk or dawn hours. Maglite and First Responders Children’s Foundation are on a mission to illuminate the dangers of driving in low-visibility conditions to reduce deaths and injuries. Maglite and First Responders Children’s Foundation will be raising awareness by distributing press materials and alerting the media about the dangers pedestrians will face in the coming months, while also promoting National Roadside Traffic Safety Awareness Month.
National Roadside Traffic Safety Awareness Month was created by the Pedestrian Safety Institute to draw attention to this deadly time of year. Last year we saw one the largest increases in vehicular fatalities, despite the significant decline in the number of miles Americans were driving as a result of the coronavirus pandemic. The goal of this program is to increase awareness and urge people to use caution while driving during this particularly perilous time of year. “There are simple ways to reduce the senseless number of deaths due to pedestrian traffic accidents and that is to carry a bright flashlight, wear reflective clothing and be cautious, especially around fast-moving traffic,” said Tony Maglica, Founder and CEO of Mag Instrument, Inc., manufacturer of the Maglite® Flashlight.
About First Responders Children’s Foundation
For 20 years, First Responders Children's Foundation has been providing college scholarships to the children of first responders who have been injured or lost in the line of duty. The Foundation also awards grants to families enduring financial hardship and supports educational activities and programs created by first responder organizations to benefit children or the communities in which they live. The First Responders Children's Foundation COVID-19 Emergency Response Fund provides financial hardship grants, PPE, and hotel accommodations to first responders on the front lines of the pandemic. The Foundation also pays for funerals of first responders who have made the ultimate sacrifice. More information about First Responders Children’s Foundation is available at www.1stRCF.org. Follow First Responders Children's Foundation on Facebook,Twitter, and Instagram @1stRCF.
Senior Director of Strategic Partnerships
About Mag Instrument:
Mag Instrument, manufacturer of the MAGLITE® flashlight, is proud to be a U.S.A. manufacturer. Each flashlight is a result of an obsession with fine engineering, craftsmanship and a commitment to perfection. Founder, owner and President Anthony Maglica has guided his company’s growth from a one-man machine shop in 1955 to an enterprise that has proudly employed thousands of American workers since it produced its first flashlight in 1979. For more visit: https://maglite.com/collections/first-responders-childrens-foundation or follow @MAGLITE on Instagram, Facebook, YouTube and Twitter
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Lou Desmond for Mag Instrument, Inc.