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 Prepared Consumer - Prioritizes safety and security in daily life whether at home, walking the dog at night, or on the go; and needs a lighting tool that helps get the job done. Individuals concerned with: Safety, Security, Storms/Extreme Weather, Terrorism, disaster preparedness, unforeseen Emergencies, Dog Walkers/Pet Owners, Parents, and Homeowners

Outdoor Enthusiast - Places a high value on the right gear for their adventures/outdoor activities and which requires a leading edge lighting source that fosters an epic adventure. Devotees of: Hunting, Fishing, Boating, Camping/RVing, Hiking, Biking, Running, Sports, Tailgating, and all outdoor activities


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