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R&R Marketing Consultants Signs Agreement to Represent MAGLITE®


R&R Marketing Consultants Signs Agreement to Represent MAGLITE®

Ontario, Calif. – R&R Marketing Consultants, a Kansas City, MO-based company providing professional sales and marketing representation in the automotive aftermarket, has recently signed a manufacturer’s representative agreement with Mag Instrument, Inc.  Based in Ontario, California, Mag Instrument manufactures the iconic MAGLITE® line of flashlights. The new relationship will allow R&R the opportunity to represent the MAGLITE® line in the aftermarket auto industry throughout the United States.

“We’re quite pleased to be able to now market our flashlights and other auto safety products to R&R’s clients and, in turn, to those client’s end users,” said Tony Maglica, founder, president and CEO of Mag Instrument, Inc. “All motorists should make sure their vehicles are equipped with the safety equipment they need to keep themselves and their families safe while traveling – flashlights with enough lumens to be seen in inclement weather, a safety wand in one of the three colors recognized by first responders and, ideally, a recharger for use in the car. Our MAGLITE® line includes all of these aftermarket automotive items. Now they’ll be more easily accessed by automotive retailers and their customers thanks to R&R Marketing Consultants. We’re excited to expand our market share in this way.  The increased sales will not only support my American workforce but also will help all Americans to be safer on the road.”

Representatives from both Mag Instrument and R&R Marketing Consultants were in attendance at the annual SEMA conference in Las Vegas in October. The leadership of the two companies quickly established a mutually beneficial relationship and expedited a contract for outreach to the automobile aftermarket market.

“We are very excited to partner with Mag Instrument, Inc. to position this market-leading American manufacturer in the automotive aftermarket,” said Rich Butler, R&R Marketing Consultants’ CEO and co-chairman. “We are confident the MAGLITE® brand will become a true success story for the automotive segments and distribution channels.”

R&R’s client list is extensive and includes: Aeromotive, AMP Research, ARP (Automotive Racing Products), AVS, Baer Brake Systems, Belmor, Bolt, Brand Motion, Bully Dog, Bushwacker, Canton Racing Products, Centerforce, Edelbrock, Energy Suspension, Evans Waterless Engine Coolant, Fitch Fuel Catalyst, Grant, Injen Technology, KC HiLites, King Engine Bearing Specialists, Lund, Mahle Motorsport, Painless, Quik-Latch Products, Rampage Products, Revtek Suspension, Rightline Gear, Roll-N-Lock, Russell, Savior Protected, SCT, Stampede Automotive Accessories and Tonno Pro.

The MAGLITE® roadside safety packs include four unique options; each pack featuring a MAGLITE® flashlight, a MAGLITE® Light Wand™, mounting brackets and batteries. The goal of this program is to ensure that automobile drivers and riders are safe and visible when an emergency happens. These lights are dependable, long lasting and provide an easy mounting solution for the glove box, trunk or any other suitable mounting location in a vehicle.


About Mag Instrument:

Mag Instrument is the epitome of the American dream and is dedicated to the highest standards of integrity. Each Mag Instrument flashlight represents a culmination of decades of research, development and continuous state-of-the-art refinement in every precision feature. Mag Instrument is proud to be a U.S.A. manufacturer. Each flashlight is a result of an obsession with fine engineering, craftsmanship and a commitment to perfection. Founder, owner and president Anthony Maglica has guided his company’s growth from a one-man machine shop in 1955 to an enterprise that has proudly employed thousands of American workers since it produced its first flashlight in 1979. Mag Instrument is committed to a performance and a reputation reflecting the very best we can achieve. For more on Mag Instrument go to:

About R&R Marketing Consultants:

Founded in 1979, R&R Marketing Consultants, Inc. is a leader in professional sales and marketing representation in the automotive aftermarket. Their goal is to provide the highest level of service to their clients and customers. Their dedication and commitment to excellence has resulted in six SEMA Representative of the Year Awards and numerous other industry recognitions. R&R Marketing Consultants provides services throughout North America, offering a broad array of professional services to more than thirty top brands and thousands of customers. For more on R&R Marketing visit:



Lou Desmond

for Mag Instrument, Inc.