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Mag Instrument Renews Partnership with Red Cross Sponsor Commits $500,000 to Support the Red Cross Together We Prepare Initiative

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Mag Instrument ·Contact:
John Wyatt
Phone: (909) 947-1006

American Red Cross Contact:
Leigh-Anne Dennison
Phone: (202) 303-4254
Cell Phone: (202) 345-4544

Mag Instrument Renews Partnership with Red Cross
Sponsor Commits $500,000 to Support the Red Cross Together We Prepare Initiative

WASIDNGTON, D.C. (June XX, 2004) – The American Red Cross ( is pleased to announce that Mag Instrument has renewed its partnership with the organization,
providing continued financial support and public outreach for its life-saving initiatives, including the Red Cross Together We Prepare initiative. Mag Instrument, maker of Maglite® flashlights, the world’s leading premium flashlights, has committed an additional $250,000 to the Red Cross for the next two years.

Together We Prepare, a nationwide campaign first launched in February 2003, challenges individuals to take five proactive steps-make a plan, build a kit, get trained, volunteer and give blood-to prepare for and respond to disasters, both natural and man-made. While the partnership with Mag Instrument continues to build awareness for the entire program, it focuses on step two: build a kit. The company’s designated U.S. flashlight packaging provides consumers with a checklist of items to include in a disaster supplies kit. When evacuating or sheltering in place, a disaster supplies kit can save lives. One critical component of a disaster supplies kit is a flashlight.

Through sales of flashlights with this informative packaging, Mag Instrument has helped the Red Cross reach over 1 0 million people, helping families to be prepared for possible emergencies. In addition to the $250,000 contributed last year, Mag Instrument is dedicated to raising awareness of the Together We Prepare initiative by providing critical Red Cross Emergency Preparedness information on the Maglite® flashlight packaging, point of purchase displays, TV advertising, and the Mag Instrument web site (

“The Together We Prepare initiative offers individuals, families, businesses and communities peace of mind by providing simple, proactive steps they can take to prepare for any type of disaster,” said Marsha J. Evans, President and CEO, American Red Cross. ”Now more than ever
Americans are concerned about personal safety, and I commend Mag Instrument for understanding the importance of this initiative and for helping to connect people directly to the lifesaving work of the Red Cross.”

“Mag Instrument and its employees have a long history of working with disaster relief organizations to assist in recovery efforts when disasters have occurred,” said Tony Maglica, the president, founder and owner of the company. “We welcome the opportunity to continue this partnership with the American Red Cross in an effort to help the public prepare in advance of a disaster-it is most gratifying for Mag Instrument as a company and for me personally.”

With the support of individuals and corporations, such as Mag Instrument, the Red Cross helps victims of more than 70,000 disasters each year — disasters ranging from house fires to hurricanes and other widespread catastrophes, including the 516 tornadoes across the Midwest
and Southeast states and wildfires in Southern California last year. These types of events along with an awareness of national security threats over the last few years have sharpened the focus on a need for increased national preparedness.

“We feel that the performance, reliability and dependability of Maglite@ flashlights is legendary and lends significant support to the Together We Prepare initiative,” said Maglica.

The Mag Instrument® flashlights including the Red Cross emergency preparedness information are offered to national and regional retailers across the United States.

About Mag Instrument
Mag Instrument and all of its manufacturing facilities are located in Ontario, California Its products include the Maglite®, Mag Charger™, Mini Maglite® and Solitaire® flashlights, renowned worldwide since 1979 as the best engineered and most reliable line of flashlights.
With their superior quality and durability, Mag Instrument® flashlights have long been a favorite of law enforcement, rescue workers and the military.

Mag Instrument has donated thousands of flashlights to aid in the search and rescue efforts at the World Trade Center and Pentagon crash sites, to the Oklahoma City Red Cross to help rescue workers in the aftermath of the Oklahoma City bombing, and to troops fighting in the Gulf War. More information about Mag Instrument can be found at

About the American Red Cross
Governed by volunteers and supported by community donations, the American Red Cross is a nationwide network of nearly 900 field units dedicated to saving lives and helping people prevent, prepare for and respond to emergencies. Led by 1 million volunteers and 36,000
employees, the Red Cross annually mobilizes relief to families affected by more than 70,000 disasters, trains almost 12 million people in lifesaving skills and keeps U.S. military families connected worldwide. The Red Cross is the largest supplier of blood and blood products to more than 3,000 hospitals across the nation and also assists victims of international disasters and conflicts at locations worldwide. Marsha J. Evans is the President and CEO of the American Red Cross.

2004 – American Red Cross (Press Release) – Mag Renews Partnership