Mag Instrument Renews Partnership with Red Cross Sponsor Commits $500,000 to Support the Red Cross Together We Prepare Initiative
2025 E. Street, N.W.
Washington, DC 20006
Mag Instrument Â·Contact:
Phone: (909) 947-1006
American Red Cross Contact:
Phone: (202) 303-4254
Cell Phone: (202) 345-4544
Mag Instrument Renews Partnership with Red Cross
Sponsor Commits $500,000 to Support the Red Cross Together We Prepare Initiative
WASIDNGTON, D.C. (June XX, 2004) – The American Red Cross (www.redcross.org) isÂ pleased to announce that Mag Instrument has renewed its partnership with the organization,
providing continued financial support and public outreach for its life-saving initiatives, includingÂ the Red Cross Together We Prepare initiative. Mag Instrument, maker of MagliteÂ® flashlights,Â the world’s leading premium flashlights, has committed an additional $250,000 to the Red CrossÂ for the next two years.
Together We Prepare, a nationwide campaign first launched in February 2003, challengesÂ individuals to take five proactive steps-make a plan, build a kit, get trained, volunteer and giveÂ blood-to prepare for and respond to disasters, both natural and man-made. While theÂ partnership with Mag Instrument continues to build awareness for the entire program, it focusesÂ on step two: build a kit. The company’s designated U.S. flashlight packaging providesÂ consumers with a checklist of items to include in a disaster supplies kit. When evacuating orÂ sheltering in place, a disaster supplies kit can save lives. One critical component of a disasterÂ supplies kit is a flashlight.
Through sales of flashlights with this informative packaging, Mag Instrument has helped the RedÂ Cross reach over 1 0 million people, helping families to be prepared for possible emergencies. InÂ addition to the $250,000 contributed last year, Mag Instrument is dedicated to raising awarenessÂ of the Together We Prepare initiative by providing critical Red Cross Emergency PreparednessÂ information on the MagliteÂ® flashlight packaging, point of purchase displays, TV advertising,Â and the Mag Instrument web site (www.maglite.com).
“The Together We Prepare initiative offers individuals, families, businesses and communitiesÂ peace of mind by providing simple, proactive steps they can take to prepare for any type ofÂ disaster,” said Marsha J. Evans, President and CEO, American Red Cross. ”Now more than ever
Americans are concerned about personal safety, and I commend Mag Instrument forÂ understanding the importance of this initiative and for helping to connect people directly to theÂ lifesaving work of the Red Cross.”
“Mag Instrument and its employees have a long history of working with disaster reliefÂ organizations to assist in recovery efforts when disasters have occurred,” said Tony Maglica, theÂ president, founder and owner of the company. “We welcome the opportunity to continue thisÂ partnership with the American Red Cross in an effort to help the public prepare in advance of aÂ disaster-it is most gratifying for Mag Instrument as a company and for me personally.”
With the support of individuals and corporations, such as Mag Instrument, the Red Cross helpsÂ victims of more than 70,000 disasters each year — disasters ranging from house fires toÂ hurricanes and other widespread catastrophes, including the 516 tornadoes across the Midwest
and Southeast states and wildfires in Southern California last year. These types of events alongÂ with an awareness of national security threats over the last few years have sharpened the focusÂ on a need for increased national preparedness.
“We feel that the performance, reliability and dependability of Maglite@ flashlights is legendaryÂ and lends significant support to the Together We Prepare initiative,” said Maglica.
The Mag InstrumentÂ® flashlights including the Red Cross emergency preparedness informationÂ are offered to national and regional retailers across the United States.
About Mag Instrument
Mag Instrument and all of its manufacturing facilities are located in Ontario, California ItsÂ products include the MagliteÂ®, Mag Chargerâ„¢, Mini MagliteÂ® and SolitaireÂ® flashlights,Â renowned worldwide since 1979 as the best engineered and most reliable line of flashlights.
With their superior quality and durability, Mag InstrumentÂ® flashlights have long been a favoriteÂ of law enforcement, rescue workers and the military.
Mag Instrument has donated thousands of flashlights to aid in the search and rescue efforts at theÂ World Trade Center and Pentagon crash sites, to the Oklahoma City Red Cross to help rescueÂ workers in the aftermath of the Oklahoma City bombing, and to troops fighting in the Gulf War.Â More information about Mag Instrument can be found at www.maglite.com.
About the American Red Cross
Governed by volunteers and supported by community donations, the American Red Cross is aÂ nationwide network of nearly 900 field units dedicated to saving lives and helping peopleÂ prevent, prepare for and respond to emergencies. Led by 1 million volunteers and 36,000
employees, the Red Cross annually mobilizes relief to families affected by more than 70,000Â disasters, trains almost 12 million people in lifesaving skills and keeps U.S. military familiesÂ connected worldwide. The Red Cross is the largest supplier of blood and blood products to moreÂ than 3,000 hospitals across the nation and also assists victims of international disasters andÂ conflicts at locations worldwide. Marsha J. Evans is the President and CEO of the AmericanÂ Red Cross.
2004 – American Red Cross (Press Release) – Mag Renews Partnership