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Mag Instrument Provides Critical Red Cross Emergency Preparedness Information
Contacts: Heather Overstreet American Red Cross overstreeh@usa.redcross.org (202) 303-4476   Anne DeWolfe Frank Pollare Mag Instrument (310) 788-2850   Mag Instrument Provides Critical Red Cross Emergency Preparedness Information Together We Prepare sponsor helps Red Cross reach Americans with lifesaving materials   WASHINGTON, D.C. (July XX, 2003) “ The American Red Cross is partnering with Mag Instrument, maker of Maglite® flashlights, the world™s leading premium flashlights, to build awareness and support for the organization€™s Together We Prepare initiative. Mag Instrument contributed $250,000 to the Red Cross and has developed new packaging for its flashlights that includes Red Cross emergency preparedness checklists and guides “ materials that have the potential to save a life. Mag Instrument is also devoting a new section of its Web site to the Red Cross materials and will build public awareness for the preparedness initiative through its holiday advertising. A new nationwide campaign to help Americans prepare for traditional disasters such as house fires or hurricanes or emerging new threats, the Together We Prepare initiative challenges people to take five proactive steps to help them make their families, schools, neighborhoods and workplaces safer. The five simple steps include: make a plan, build a kit, get trained, volunteer and give blood. The partnership is focusing on the second step, build a kit, educating consumers on what to include in a disaster supplies kit. When evacuating or sheltering in place, a disaster supplies kit can save lives. One important component of a disaster supplies kit is a flashlight. “Now more than ever Americans are concerned about personal safety. The Together We Prepare initiative offers individuals, families, businesses and communities peace of mind by providing simple, proactive steps they can take to prepare for any type of disaster,” said Marsha J. Evans, President and CEO, American Red Cross. “I commend Mag Instrument for understanding the importance of this initiative and for helping to connect people directly to the lifesaving work of the Red Cross.” “Mag Instrument is proud to be a sponsor of the Together We Prepare initiative,” said Tony Maglica, the president, founder and owner of the company. “Mag Instrument and its employees have a long history of working with disaster relief organizations to assist in recovery efforts when disasters have occurred. Now we have the opportunity to partner with the American Red Cross in an effort to prepare in advance of a disaster, which is most gratifying for me personally and for Mag Instrument as a company. The events of the last few years have sharpened the focus on the need for a national preparedness campaign and we feel that the performance, reliability and dependability that Maglite® flashlights are renowned for lend significant support to the Together We Prepare initiative.” The Mag Instrument® flashlights including the Red Cross emergency preparedness information will be offered to national and regional retailers across the United States.   About Mag Instrument Ontario, California-based Mag Instrument™s American-made products include Maglite®, Mag Charger®, Mini Maglite® and Solitaire® flashlights, renowned worldwide since 1979 as the best engineered and most reliable line of flashlights. With their superior quality and durability, Mag Instrument® flashlights have long been a favorite of law enforcement, rescue workers and the military. Mag Instrument has donated thousands of flashlights to aid in the search and rescue efforts at the World Trade Center and Pentagon crash sites, to the Oklahoma City Red Cross to help rescue workers in the aftermath of the Oklahoma City bombing, and to troops fighting in the Gulf War. More information about Mag Instrument can be found at www.maglite.com.   About the American Red Cross Governed by volunteers and supported by community donations, the American Red Cross is a nationwide network of nearly 1,000 chapters and Blood Services regions dedicated to saving lives and helping people prevent, prepare for and respond to emergencies. Led by 1.2 million volunteers and 30,000 employees, the Red Cross annually mobilizes relief to families affected by more than 67,000 disasters, trains almost 12 million people in lifesaving skills and exchanges more than a million emergency messages for U.S. military service personnel and their families. The Red Cross is the largest supplier of blood and blood products to more than 3,000 hospitals across the nation and also assists victims of international disasters and conflicts at locations worldwide. More information about the American Red Cross can be found at www.redcross.org. ARC press release